cpg
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
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Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
TikTok: The new ‘eye level’ for CPG brands in the digital era
In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.
Dole Ventures and Fireside Ventures on the next normal for CPG companies
As the COVID-19 pandemic continues and new consumer behaviours play out, brands are remodelling their strategic ecosystems for the next normal. Dole Ventures and Fireside Ventures share their insights on how marketers can transform the norms, habits and beliefs in their industry in a discussion moderated by Campaign’s Gemma Charles and Meta’s Tawana Murphy Burnett.
Post-COVID marketing tips for CPG brands
Managing the transition from short-term survival to long-term success
Sea change: What FMCG brands are doing about plastic pollution
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
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