country insight
Singapore: Seeking simple pleasures
While advertisers kept a low profile, Singaporean consumers allowed themselves small indulgences and learned to appreciate brands from closer to home.
Hong Kong: Preparing for the long term
Marketers focused on value and the importance of saving in an uncertain climate.
China: Conscientious growth
China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.
Australia: Going the personal route
More than ever, Australian advertisers are discovering the benefits of engaging potential consumers in real conversations via digital platforms.
Malaysia: Value takes precedence
Tactical campaigns dominated as consumers gravitated to the best offer.
Thailand: Picking up the pieces
In the face of political upheaval, Thailand's characteristic optimism has taken a hit, but the market is embarking on the long road to recovery.
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