corporate social responsibility
Sustained commitment the test of CSR
MARKETERS FORUM: With the rising popularity of cause-driven advertising, everyone has a reason for giving. But what makes a CSR campaign authentic and what is just commercial greenwashing?
CSR: Brands can no longer afford to pass the buck
Brands can avoid guilt by association with unethical practices by adopting a policy of sustainability and transparency.
Chinese brands lead CSR : R3
BEIJING - Local Chinese brands by far outperform multinational companies in terms of CSR perception, according to a recent study by consultancy R3.
Bell Pottinger's David Logan on the evolution of CSR in Asia
David Logan, founder and co-chair of Bell Pottinger Group sustainability arm Corporate Citizenship, on corporate social responsibility in Asia.
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