consumer spending
DATA POINTS: Consumer confidence levels off in Southeast Asia
Although economic confidence in Southeast Asia is running high compared with other global regions, consumers in many countries are focused on saving and economising, according to Nielsen's latest Consumer Confidence Index. Indonesia topped the list for confidence, followed by the Philippines, Thailand and Malaysia. The infographics here, provided by Nielsen, delve into what consumers are spending on, as well as how they intend to save in coming months.
Market Update: Indonesia's evolving consumer demands
Consumers in Indonesia's burgeoning middle class are shifting their focus from basic demands to lifestyle needs such as financial security, wellness, product quality and experience, according to Nielsen.
DATA POINTS: Indonesia's 'cashed up' consumers
Courtesy of Nielsen, here are some key economic and consumer-behaviour trends from Indonesia. Please see the related-article link at the bottom of the page for more information.
Indonesia: Asia's $1 trillion opportunity
An ethnically diverse market offering vast business potential, Indonesia continues to change rapidly. A study by McKinsey & Company estimates that the country’s 45-million-strong ‘consuming class’ will swell to 135 million by 2030, generating a trillion-dollar opportunity for brands. That growth is bigger than in any other economy, with the exception of China and India. The study canvassed 5,500 respondents across 44 cities, spanning 24 Indonesian provinces.
DATA POINTS: Pragmatism trumps idealism among millennials
Among the lessons that emerge from Omnicom Media Group’s (OMG) recent global study into millennials—those born since the late 1970s—is that behaviour often fails to match idealistic intent.
DATA POINTS: Asia-Pacific consumers optimistic, but not spending
Asia-Pacific consumers remain the world’s most optimistic, despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global conditions, according to Nielsen’s latest consumer confidence study. The Q3 2012 Nielsen study of nearly 30,000 consumers across 58 countries showed Asia-Pacific markets make up six of the 10 most confident countries globally, with Indonesia, India and the Philippines at the top. Korea, on the other hand, showed notably negative sentiment.
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