consumer

9 hours ago

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Mar 25, 2025

Decoding the shifts in online consumer behaviour during Ramadan

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

Jun 27, 2024

Deloitte: Indian consumers shift to value-conscious purchases

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.