consultancy
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
Landor's global president on shaping brands as business assets
Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
Blurring of lines between creative and consultancy will usher in a new era
As creative agencies and consultancies merge, adland is shifting towards a broader, more integrated offering that has benefits for clients and agencies, including a bigger canvas for creativity.
Ebiquity acquires competitors Media Path and Media Management
The consultancy aims to become a “fully integrated world leader” with this move.
Ebiquity names new Southeast Asia MD
Sanny Manduapessy moves to Singapore from Ebiquity Australia
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