connected tv

3 days ago

Budgets 2025: Retail media and CTV will dominate adspend

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

Jan 6, 2025

Why CTV and retail media could transform digital advertising in Hong Kong through 2025

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

Aug 15, 2024

Navigating the rise of SSPs in CTV: A media buyer's guide

Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.

Apr 10, 2024

StarHub to offer CTV ads via TV menu activation

As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.

Aug 24, 2023

YouTube to use own co-viewing data for CTV advertising sparking transparency concerns

The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.