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'Zhais' in China form emergent and insular stay-at-home economy: MEC
Jun 29, 2012
Jenny Chan 陳詠欣

'Zhais' in China form emergent and insular stay-at-home economy: MEC

SHANGHAI - Consumption habits of the 'Zhai', a Chinese version of the Japanese 'Otaku' and American 'Cocooner', have led to an entire sub-economy of online shopping, home delivery services, virtual entertainment and digital communication products.

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