cmo world tour
CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis
Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, in this installment of the CMO World Tour project.
CMO World Tour: Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, sits down with Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe, to talk about brands handing over control to the consumer.
CMO World Tour: Martin Riley, CMO, Pernod Ricard
Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in this latest installment of the CMO World Tour project.
CMO World Tour: Jim Stengel, former CMO of P&G
Frédéric Colas, chief strategic officer of Fullsix, speaks to Jim Stengel, president and founder of the Jim Stengel company and former CMO at Proctor & Gamble, on differentiation through corporate values.
Opinion: CMO World Tour interview with Olivier Faujour, General Mills
As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.
Opinion: CMO World Tour interview with Fiat's Joao Ciaco
GLOBAL - In this installment of the CMO World Tour, Frédéric Colas, chief strategic officer of Fullsix, sits down with João Ciaco, director of advertising and relationship marketing for Latin America and Brazil, Fiat, in Beijing.
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