cmo agenda
Nov 1, 2024
McKinsey study finds CMOs increasingly charged with growth remits
CMOs are now driving the growth agenda—but often without the structural support they need.
Oct 7, 2024
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
Apr 17, 2024
Media agencies having to become more strategic to support brands: Report
Research shows most (56%) global CMOs are midway through organisational transformation.
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