clickbaits

AI is not the villain, the demand for ‘virality’ is
Mar 26, 2025
Farnaz Fatima

AI is not the villain, the demand for ‘virality’ is

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

7 Too old for the party, too young to leave—the paradox of middle age in advertising

Why so many are leaving adland to embark on 'solopreneurship'

8 Why so many are leaving adland to embark on 'solopreneurship'

Publicis scoops Coca-Cola media in North America

9 Publicis scoops Coca-Cola media in North America

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

10 US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal