clarks
Brand Health Check: Can Clarks find its feet in APAC?
Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.
Clarks embarks on global rebranding, targets Asia
English-heritage shoe brand Clarks has begun a global campaign to sell 'Life Styled by Clarks' to a younger, more fashion-conscious audience. We spoke exclusively with the company's APAC marketing head about how the brand is updating its image and retail approach for Asian markets including China.
Clarks Future Footwear partners with MPG in India
NEW DELHI - MPG India has won the media planning and buying duties for Clarks Future Footwear, following a competitive pitch.
Clarks shoes pairs with Lowe China to step up in China
SHANGHAI - British household-name shoe brand Clarks has appointed Lowe China following a three-way pitch in May.
CASE STUDY: Clarks hopes to rebuild brand equity in Australia
All-purpose children's footwear brand Clarks set out to rebuild its equity by appealing to mothers.
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