Benjamin Li
Jul 9, 2010

Clarks shoes pairs with Lowe China to step up in China

SHANGHAI - British household-name shoe brand Clarks has appointed Lowe China following a three-way pitch in May.

Clarks
Clarks

Nancy Huang, head of Greater China & Korea at Clarks, says the company has a strong global brand equity and is looking to work with its international campaign.

"However, the local agency's task is not just to translate but to adapt the thinking to match local needs, without deviating from the brand's core values. It is a fine line to tread, and Lowe has the experience and the skills to produce a good solution," she said.

"Clarks currently only has a retail presence in tier one cities, but we have ambition to expand," said Kitty Lun, chairman/ CEO of Lowe China. "We will need to work closely with the global marketing team to maintain brand values but inject China relevance."

Lowe China will commence work on the Clarks China account in the 2010 fall/ winter seasons.

 

 

Source:
Campaign China

Related Articles

Just Published

12 hours ago

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

13 hours ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

13 hours ago

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

13 hours ago

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.