citizen
Nissin, Wowow, Citizen benefit from Naomi Osaka’s humble victory
The US Open winner's unusual character may be as appealing for brands as her sporting prowess.
Why Japanese companies need a new mindset to win globally
As Japan regains its stature on the international stage, many Japan-headquartered firms know 'going global' is in their best interest, if not a matter of survival. For many reasons, it won’t be easy, writes David Blecken.
Citizen Watch steals one night from the planet
TOKYO / AMSTERDAM - Demonstrating technology that allows Citizen's Wave F100 watch to adjust to any time zone in 3 seconds, a pilot and photographer chase the setting sun across global time zones.
Citizen Watch debuts new global theme: 'Better starts now'
JAPAN - Citizen Watch today rolls out what it calls its first global brand statement, which communicates the company's core belief that "it's always possible to make something better, and now is the time to start doing it".
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