choreography

WPP's Choreograph contains remnants of data unit that facilitated fraud in US
Jun 9, 2022
Jessica Heygate

WPP's Choreograph contains remnants of data unit that facilitated fraud in US

A WPP-owned data broker agreed to pay $42 million to resolve a Department of Justice lawsuit after selling personal information to perpetrators of elder fraud. It was quietly shut down in 2021 and had its assets rolled into a new company, Choreograph.

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