chinainnovation2017
Even robot-makers don’t market on autopilot
Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.
A coming of age for KOLs
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
Dinnertime conversations: At home with big brands
The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.
The role for face-recognition in customer experience
China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.
Food retailing’s chain reactions: Trust via blockchain
As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.
China’s next export boom: Innovative brands
‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.
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