chevrolet
Chevrolet China paints it black in dark, sci-fi resonant brand film
Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.
How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
Chevrolet adopts augmented-reality showroom
General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.
Food for thought: problem-solvers
At Cannes Lions, Hylink showed how its craft aligned with earnest eats and consumer solutions
Football sponsorship: Fans demand more than a logo on a shirt
Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.
Chevrolet, Mofilm to launch filmmaking academy in Southeast Asia
SINGAPORE - General Motors brand Chevrolet has partnered with film crowdsourcing company Mofilm to launch an academy for aspiring filmmakers in Southeast Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)