cheuk shum

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
Aug 13, 2024
Nikita Mishra

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

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