channel factory
Apr 11, 2022
Historical brand-safety tools no longer enough for today’s media planners
In diverse SEA, marketers need to engage multiple audiences while still protecting their brands from harmful ad placement. One-size-fits-all approaches to brand safety are not up the challenge, writes Channel Factory’s MD for Southeast Asia.
Oct 20, 2021
Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target
A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.
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