carbon emissions
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The AI energy crisis: Who bears responsibility?
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
Should advertising of high-carbon products be banned?
SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
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GroupM ramps up decarbonisation efforts in new partnership with SeenThis
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising
Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.
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How should the media industry approach decarbonisation?
Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement.
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