car sector
Auto brands driving buzz
Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.
Geely must capitalise on Volvo's heritage to create China's first global auto brand
For China's marketing industry, which has long touted the need for homegrown brands to 'go global', the Geely-Volvo story is one that must appear irresistible.
Taiwan's car industry faces a bleak 2010 following sales boom from tax cut last year
Last year, a year-long commodity tax cut revived the Taiwanese auto sector from a 22-year lull. As the initiative became void on 31 December last year, there is little optimism for car sales in 2010.
Live Issue... Up for a fight? The 2010 battle lines are drawn
Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.
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