campaigns
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TikTok Ad Awards 2024 honours the best ad campaigns from Singapore and Malaysia
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
Reels for agencies: Supercharge your client campaigns with shortform video
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
Breaking the cliches, smashing stereotypes, one campaign at a time
Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.
The cream of the Cannes crop?
Leo Burnett’s global chief creative officer steps up with an in-depth list of predictions for the hot picks at this year’s Cannes.
Dear perfume brands, what we need is a ‘shot’ of clarity
While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
Four Pride campaigns that stand up to hate
Brands are showing their support for LGBTQIA+ rights amid an uptick of anti-gay legislation in the US.
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