campaigns

Mar 8, 2023

Breaking the cliches, smashing stereotypes, one campaign at a time

Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.

Jun 9, 2022

Chaka Sobhani

The cream of the Cannes crop?

Leo Burnett’s global chief creative officer steps up with an in-depth list of predictions for the hot picks at this year’s Cannes.

Dear perfume brands, what we need is a ‘shot’ of clarity

Jun 8, 2022

Eularie Saldanha

Dear perfume brands, what we need is a ‘shot’ of clarity

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author