budgets
Key learnings for creatives to devise fresh ideas in a pandemic
Locked out of their offices and dealing with slashed budgets, here's how creatives from Ogilvy and Isobar have kept the creative juices flowing.
Report: Marketing budgets are shifting towards paid search & social
How has marketing priorities and KPIs shifted during COVID-19? What channels are marketers spending on - and which industry uses more data-driven measurement methods than any other? The above, and more, will be revealed in Campaign x GfK’s ‘Branding and Marketing in the New Abnormal’ report.
3 major daily pain points all marketers are facing, according to ANA CEO
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
Are event budgets taking a hit in China's economic climate?
Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.
Plugging the disconnect between finance and marketing
Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
Are event budgets shrinking?
What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
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