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Brands: Approach George Floyd anniversary with caution
A Campaign US poll shows people are divided on whether brands should respond to the anniversary of Floyd’s murder.
Interest in brand purpose heightened during pandemic and social unrest
SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
Stunning demonstration of white privilege desecrates Brand America
The heinous mob attacks on the US Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.
Review of 2020: Black lives take centre stage
Campaign looks at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.
Beats champions black culture in ad with Solange Knowles, Naomi Osaka and more
Ad has a soundtrack by Knowles.
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.
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