bendict gordon

WPP's new Superunion has border-busting China brands in its sights in Asia
Jan 24, 2018
Olivia Parker

WPP's new Superunion has border-busting China brands in its sights in Asia

As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.

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