bea

Bank of East Asia revamps 'SupremeGold' for the young and wealthy
Aug 21, 2014
Matthew Miller

Bank of East Asia revamps 'SupremeGold' for the young and wealthy

HONG KONG - Local independent BEA (Bank of East Asia) is set to launch a crucial rebranding of its 'SupremeGold' brand, aimed at capturing the long-term loyalty of a younger crowd of high-net-worth individuals.

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