barbie
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
Kinder to launch Indian-flavoured treats to entice young adult consumers
Kinder Brands' regional marketing head discusses their brand collaboration and localisation strategies in an interview with Campaign.
Campaign Podcast: How Barbie stays relevant after 65 years
Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
How 'Barbie' is fueling a rise in ‘Brotox’
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
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