bangladesh
Tasty Treat finds missing birthdays for Bangladeshis
The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.
A campaign to curtail dengue with curtains
Akash Digital and Grey Bangladesh sought inspiration from the African wild to tame a dengue epidemic.
Call me be my name, say women in Bangladesh
An activation to restore importance of one’s name is a noble cause to champion—yet to Ad Nut, this campaign feels a little hollow.
Creative Minds: How Jaiyyanul Huq defied desi expectations to end up where he belongs
The ECD at Grey Dhaka answers 11 of our questions. Learn about how a friend's sister got him into advertising, the worst thing he ever did for money, what he hears inside his head and why his cat's called Freddie.
Bangladesh: Local brands shine in a market that's rapidly going digital
Despite reeling from the pandemic, the South Asian nation has continued to punch above its weight, but needs to up its creative game to be taken seriously.
Bangladesh retailer Aarong aims for global appeal
REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.
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