audio
Why brands in China are entering the podcast world
Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
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Sounds like a hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.
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WPP creates first-party data partnership with Spotify
The agency's advertisers will also gain exclusive access to preview ad products from the audio-streaming platform.
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As the podcasting boom wanes, how is APAC adjusting?
As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
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