art of click

Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

Jun 7, 2012

Paris-based Sofialys boosts its presence in SE Asia

SINGAPORE - Paris-based global mobile advertising company Sofialys has announced two appointments for Singapore and the acquisition of a local start-up to boost its presence in the region.