alan jope
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Dec 5, 2023
Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
Jun 20, 2019
Unilever scraps separate agency relationships
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
Jun 19, 2019
Unilever's Alan Jope: 'Woke-washing' is polluting purpose
Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.
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