age discrimination
Sep 28, 2017
Why the days of consumer segmentation by age are numbered
Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.
Sep 11, 2017
"When people get older, we tend to push them out"
The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.
Sep 5, 2017
Youth-chasing Japan needs help coming to terms with ageing
A new study finds young people and in particular men hold a ‘glass half-empty’ attitude towards getting older.
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