admango
The men in Mirror reel in brand deals
While reporting 29% adspend growth in Hong Kong for the full year 2021, media reporting company Admango has also documented the stunning number of brands using local boyband Mirror to push their products.
HK adspend up 35%; boybands a factor?
A new report from ad monitoring service AdmanGo notes significant increases in spending across most sectors—and adds that both consumers and advertisers have gone crazy for local boybands Mirror and Error.
Hong Kong adspend bounces back 27% in January and February
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
Admango sees early signs of adspend recovery in Hong Kong
The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
Early adspend impact of COVID-19 in Hong Kong much sharper than SARS
TOP OF THE CHARTS: Adspend fell 30% in February as pandemic hammered sentiment, but newer categories could soften blow, says Admango.
Do Hong Kong advertisers treat digital as the 'poor cousin'?
New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.
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