ad exchanges
CMOs should be 'feverishly' adopting RTB: Brandscreen CEO
Brandscreen CEO Stuart Spiteri explains his belief that marketers must stop worrying and learn to love programmatic buying.
OPINION: Is China ready for real-time bidding?
Despite a false start and some misunderstanding about what RTB (real-time bidding) means, the technology will take root in China sooner rather than later, according to Yean Cheong, head of digital, IPG Mediabrands Asia.
Google and OMG tie up promises to refine online display advertising service
NEW YORK - Google has announced a tie-up with media servicing unit Omnicom Media Group (OMG) for online display advertising.
Google and OMG tie up promises to refine online display advertising service
NEW YORK - Google has announced a tie-up with media servicing unit Omnicom Media Group (OMG) for online display advertising.
All about growing automation and the rise of ad exchanges
Buying digital display ads is becoming an increasingly complex process. Growing automation has led to the rise of ad exchanges, so-called 'real-time bidding' (RTB) and a host of other services. What do Asia's marketers and agencies need to know?
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