2016outlook
2016: Slay the content dragon
Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter
2016: A giant leap for big data
Machine-learning will turbocharge big data and build a new business world, writes Lars Hamberg.
2016: Is farming now the future for agency deals?
An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.
2016: It’s time to prepare for the post-millennial Asia
Rising self-confidence and local pride will drive the choices, dreams and ambitions of the region’s millennials in the new year, writes Flamingo's Emma Gage.
2016: Media buying will get harder
Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's George Patten.
2016: PR agencies, prepare for battle
The smartest digital PR agencies will be ready to enter the media-buying fray, writes Edelman's David Brain.
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