UltraSuperNew opened for business in Singapore’s Arab Street district on 21 September.
The Harajuku-based independent creative agency announced its plans to expand in Singapore in May. Its first office outside Japan is in an old shophouse characteristic of the enterprising city-state. As in Harajuku, the space will house work from up-and-coming artists. It currently features work by local illustrators Tell Your Children. The opening party had a ‘Singapore meets Harajuku’ theme and was documented by Panagiotis Kotsidas, a Greek street photographer.
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New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
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