To read about what went into the planning and execution of this event, see our case study here.
In pictures: Marvel Studios' Ten Years of Heroes
How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
Omnicom, WPP and Publicis shops vie for top spots ...
Meanwhile, four new agencies enter the top 20.
Why brands are scaling back their sustainability ...
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
Goodbye first screen, hello wearables: IMG's vision ...
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.