Oct 31, 2011

GroupM Interaction’s Digital+ conference

GroupM Interaction's digital conference, titled Digital +, which was held on 28 October in Shanghai, highlighted the convergence between different digital platforms and the need to synergise online and offline media for effective marketing campaigns.

Related Articles

Just Published

3 hours ago

Monopoly Go! encourages friendship in first global ...

The star-studded campaign features Will Ferrell as Mr. Monopoly.

3 hours ago

McDonald’s lights up festive season with ‘satisfying...

The campaign was created by Leo Burnett.

13 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

1 day ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.