Advertising The Work
Jenny Chan 陳詠欣
Jun 3, 2013

Greenpeace uses a double entendre to campaign about saving paper

Environmental organisation Greenpeace commissioned Saatchi & Saatchi for the creative execution of its "Paper Cuts Life" campaign, which brought to attention how the large demand for paper is not only an important driving force behind deforestation but also indirectly leading certain animals to the brink of extinction.

Saatchi & Saatchi's Rebecca Liu said the name of the exhibition 'Paper Cuts Life' is a double entendre of the common 'paper cuts' people get when handling paper.

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