Benjamin Li
Sep 17, 2012

Compass Visa encourages people to 'Live wholeheartedly'

Compass Visa has come up with a new marketing platform, 'Live wholeheartedly', as part of its new integrated campaign by Euro RSCG. Chapman To, its brand ambassador for the past three years, who has just recovered from a serious illness, is hosting a photo exhibition at the HK Arts Centre showing his compassionate vision. Visitors can upload their own photos to an interactive wall. In return, the brand will make a donation to support Orbis's sight-saving programme.

Related Articles

Just Published

12 hours ago

Women to Watch 2024: Elle Bullen, Bullfrog

A brutal battle with cancer may have forced Bullen to pause her career, but her fire to produce meaningful work and challenge gender conformities continue to burn.

14 hours ago

Tencent marks 8% YOY growth driven by AI investments

Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.

14 hours ago

In marketing, it is better to be interesting than right

Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.

15 hours ago

Spikes Asia 2025 shortlists announced

Australia and India are the top contenders with the most shortlisted entries.