Euro RSCG Hong Kong has been working on DBS's creative account since early 2009, but lost the account to Tribal DDB this summer. However, the agency retained the creative account for Compass Visa's credit card business.
The business is to span integrated communication and creative services, with the agency tasked with brand management, customer acquisition and retention, and driving card usage.
In 2011, the card will further enhance its competitive advantages in the areas of shopping, travel, reward systems and micro-payments with Visa payWave.
It comes at a time of intense competition in the Hong Kong credit card market, as brands engage in tactically-driven innovation in order to stay top of mind in a cluttered market.
The appointment follows the successful launch of the 'COMPASS Tycoon' campaign in 2010, which boosted card sales in range of retail categories.
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