Campaign Spotlight PR: Strategic corporate communications
Campaign's Spotlight series seminar on strategic corporate communications took place 30 March in Hong Kong. Speakers included Jonathan Sanchez of Unilever, Anthony A Rose of Walmart Asia, Jennifer James of PepsiCo Asia Pacific, Evan Lewis of Accor Asia Pacific, Whitney Foard Small of Ford Motor Company, C.K. Yeung of Cathay Pacific, Antoine Calendrier of formerly of Hennessy (France), Katrin Sulzmann of METRO Cash & Carry, and Brian West and Napoleon Biggs of Fleishman-Hillard.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Creative Minds: How Yuhang Lin went from dreaming ...
The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.
Happy holidays from team Campaign!
As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.
Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Former GroupM China executives to face Shanghai ...
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.