Altered icons urge women to check breasts as often as social accounts
DDB Group Singapore has cleverly tweaked familiar social-media icons for a campaign on behalf of the Breast Cancer Foundation. The campaign includes an appeal to urge the social sites to adopt the altered logos during October, which is Breast Cancer Awareness Month. See http://bit.ly/logosagainstcancer for information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Unilever merges corporate affairs and sustainability...
Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.
During the age of misinformation, the Baldoni-Lively...
Influencers have a responsibility to question their sources before sharing defamatory content.
Digital marketing head Alice Au exits Wharf Hotels
Au steps down after four years, announcing her departure on LinkedIn.
Why Google has never looked more fragile as an ...
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?