Webinar: Programmatic for All: Building Data Driven and Transparent Media Practices

InMobi and Campaign Asia joined forces for a 45 minute webinar, where experts discussed key opportunities programmatic can bring to the table in Asia, and how you can leverage mobile programmatic advertising to drive ROI and efficiency.

This webinar revealed programmatic opportunities for all. Watch the replay to find out:

• The state of programmatic across the globe & APAC: the latest trend stats and the advanced media buying technologies marketers are turning to in order to keep pace with consumers
• Programmatic challenges in SEA: how marketers can look to tackle fraud, viewability and knowledge issues
• What can aid programmatic growth in the region? the role that agencies, brand marketers, tech partners and publishers play in enduring programmatic success
• Leveraging data-driven marketing for ROI: a deep-dive into examples where  programmatic adoption has increased efficiency and ROI

Moderated by: Christie Lee, Senior Content Producer, Campaign Asia-Pacific

Speakers
Pedro Ramirez Digital Lead, Unilever AAR Mindshare	Eka Sugiarto Head of Media, Indonesia and SEAA Unilever	Rishi Bedi VP and Business Head SEA, Japan and Korea InMobi