Campaign360

Value Engine
Moving Media Upstream

5 March 2019 - Capella Singapore

In 2019, Campaign360 demonstrates the real value of the media, creative and marketing services sector brings to clients, talent, consumers and economies. The goal of the event is to rebuild the media industry’s value proposition, to strategically demonstrate its real worth to business in a fast-changing and often volatile marketplace.

The average tenure of the CMO continues to decline, with mounting pressure from procurement teams and activist investors for cost reduction and bottom-of-the-funnel wins. Pitches and decisions are led by price and short-term goals with little emphasis on longevity and brand value. We talk a lot about moving the needle to make long-term brand-building preeminent but, is anything changing?

Then there’s the ongoing threat from consultancies, making their mark in Europe and sweeping east to Asia- Pacific. Media agency reinvention stories surface weekly, with many inventing new tools for marketers and offering a different set of services. Are media agencies moving into the consultative space? Now an active part of the ecosystem, it’s time to bring consultancies in on the conversation.

Join us for Campaign360, on March 5, 2019 at the Capella Singapore as we bring the best in the business under one roof for high-level discussions on how to shape better opportunities for business and talent.

 

Who Attends?

Campaign360 attracts senior business leaders from across the media landscape. 2018 stats:

Cheryl Goh Vice President of Marketing Grab	Richa Goswami Chief Total brand Experience Officer Johnson & Johnson	Anita Kanal Vice President Consumer Marketing APAC Visa
Justin Smith Global CEO Bloomberg	Josh Stinchcomb Global Chief Revenue Officer The Wall Street Journal | Barron's Group	Dominique Touchaud Associate Brand Director - Fabric Care Portfolio Greater China/APAC Procter & Gamble

For further information and to be involved with this year's Campaign360, please contact:

Speaking Opportunities
Eleanor Hawkins
Senior Conference Producer
[email protected]
+852 3175 1922

Partnership Opportunities
Gareth Scott, Commercial Director, Southeast Asia
[email protected]
+65 9133 7537