It presents detailed insights from over 8,500 football fans in nine markets worldwide including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand in the APAC region.
The results are a comprehensive dive into the allegiances, consumption habits and opinions of football fans across the region including:
- The clubs they follow
- The leagues they watch
- The tournaments they’re interested in
- The hours they devote to football
- The devices on which they consume football content,
- What they share on social media, why and how often
- Their views on over 30 brands associated with football via sponsorship