Creative Minds
In this series, we get to know APAC creatives through their answers to 11 questions. The first three questions are required, but the creative person chooses the rest from a list of nearly 40 that we've compiled, ranging from the serious to the silly.
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Fashion, fair trade, and fierce inspiration: Inside the creative mind of Hinako Kawai
The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.
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Creative Minds: Basti Chendra on harnessing creativity to transform lives
Burson's regional creative lead champions authenticity and is driven by work that supports others—especially in promoting trans acceptance in the workplace and beyond.
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Creative Minds: John Xu on how a reality show and restless nights inspired his creative journey
The Dentsu designer, once aspiring to a career in fashion, discovered his true passion in advertising, captivated by the industry’s freedom and creativity instead.
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Creative Minds: 'I guilted my way into advertising with a birthday party'
Because who needs a resume when you have persistence and a perfectly timed birthday bash? Publicis' Dave Bowman spills the tea on crashing his first advertising gig.
Creative Minds: Jennifer Tse on the creativity gene and Taylor Swift's marketing genius
The social media manager initially aspired to be a scientist, but her passion for creative work ultimately drew her to follow in her parents' footsteps.
Call for submissions: Do you want to be featured in Creative Minds?
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
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