Zachary King
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Mar 14, 2019
Beyond a buzzword: How blockchain is making its ...
Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.
Dec 11, 2018
First-price auctions can bring some much-needed trust
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
May 10, 2018
Marketing Mother’s Day gifts
This Sunday, it's all about her. So a customer-centric approach is key.
Dec 15, 2017
How deep is your (data) love?
The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?
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