Viv Bowdler

Barbiemania and FIFA: Summer of female icons is enticing brands
Aug 10, 2023
Viv Bowdler

Barbiemania and FIFA: Summer of female icons is ...

With a new generation of footballing heroes (and some brand help), women’s football is starting to resemble Barbie Land.

When it comes to marketing the women's World Cup, do we have to be so serious?
May 16, 2023
Viv Bowdler

When it comes to marketing the women's World Cup, ...

Can't we just play?

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