What draws consumers to a brand in Singapore? Tara Hirebet the former Asia Pacific head of trendwatching.com, looks at top brands in the country and offers insight about local trends that marketers could leverage for building better bonds with potential customers on the affluent island.
With environmental and food-safety concerns on the increase, innovations that allow consumers to control both their well-bring and their impact on the planet stand to make health into wealth for brands.
Strong demand for education among Asian parents means marketers can get ahead by offering products and services that help children excel in their studies.
Tara Hirebet, head of Asia-Pacific at Trendwatching.com, presents four ways that local and multinational brands can embrace the rising global influence of Asian culture for fun and profit.